Color will be used to invoke emotion as well as guide the viewer through the different sections of ChillerTV.com. With the use of contrast and vibrancy the viewer will be able to focus on the content while feeling an emotional connection to it. This will provide the viewer with a seamless experience while navigating through ChillerTV.com.
By choosing a darker color palette we are able to maintain the dark, ominous, and chilling feelings the viewer gets from watching ChillerTV.
Color Palette against light background
Color Palette against dark background
Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page. Contrast is most important in text. For ChillerTV.com we have chosen to use high contrast for our text to make it easy for a viewer to navigate and focus.
Apex New Contrast
Contrast over light background
Contrast over dark background
Vibrancy is used to create an emotional feeling with the viewer. For ChillerTV.com we are using a blue-green tint on the artwork to reinforce the dark, ominous, and cold feeling associated with the brand.
Original image
Vibrancy altered image