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Dr. Suess's The Lorax

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Universal Studios had asked our team create a wordpress template that was customizable and can be used for a majority of their upcoming feature films. Our team was able to produce assets and build this prototype in just two weeks.

UX & Design

When starting this project we knew that we would not be provided any assets from Universal Studios. I first researched other microsites for movies and found that the main concentration of these websites is promoting the movie trailer and selling tickets. With this being known we made sure to highlight those features on the homepage. In order to create assests to use I referenced the movie itself and took clips, cut out characters, and created custom assets such as the menu. Finally it was also very important to Universal Studios that this design can be templated and customized for any upcoming movie.

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Tickets on iPad
Menu on iPhone
Cast on iPhone
Cast on iPhone
Ticket on Macbook