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For Fun

Projects

OUTFRONT Media

OUTFRONT Media provides a platform that connect brands to their target audiences, as they live their lives. They are known for the unrivaled impact and creativity of our medium. While at OUTFRONT I have works on an array of projects which included proprietary web applications, microsites, branding, motion design, and overall UX/UI Design.

Web Application Currently in Development

User Research

While working on web application at OUTFRONT Media one of the many important steps we included in our research was user research. Most of this infomration was based on in person meeting we were able to have with individuals in a variety of roles that pertain to the web applications we were design for. The samples provide show what we called a user universe, which was a high level view of the array of users that would be using these tools. The next is a sample of a persona that was created for one of these users types.

OUTFRONT Web Applications User Universe

Visual & Motion Design

Outside of my UX/UI work for many of the web applications and microsites I was asked to assist in creating real content that would be used in New York subway stations and concept content for client pitches. These are just a few examples of the work that was produced.

Spotify Ad Concept

Visual & Motion Design

Outside of my UX/UI work for many of the web applications and microsites I was asked to assist in creating real content that would be used in New York subway stations and concept content for client pitches. These are just a few examples of the work that was produced.

Microsoft AI Concept

Visual & Motion Design

Outside of my UX/UI work for many of the web applications and microsites I was asked to assist in creating real content that would be used in New York subway stations and concept content for client pitches. These are just a few examples of the work that was produced.

Casper Matress Ad Concept

Visual & Motion Design

Outside of my UX/UI work for many of the web applications and microsites I was asked to assist in creating real content that would be used in New York subway stations and concept content for client pitches. These are just a few examples of the work that was produced.

YouTube for Artists Ad Concept

Visual & Motion Design

Outside of my UX/UI work for many of the web applications and microsites I was asked to assist in creating real content that would be used in New York subway stations and concept content for client pitches. These are just a few examples of the work that was produced.

Lorimer Station Station Creative

Visual & Motion Design

Outside of my UX/UI work for many of the web applications and microsites I was asked to assist in creating real content that would be used in New York subway stations and concept content for client pitches. These are just a few examples of the work that was produced.

42nd St/Port Authority Station Creative

Interactive Marketing Experience

The Intertactive Marketing Experience microsite or "IME" was created to educate consumers as well as assist employees on understanding the deployment plan of the liveboard network across the MTA. It also created to assist client's, current or potential, to better understand the best ways to design for the digital screens and the different arrangements they are offered in.

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IME Homepage on Macbook
IME Intro Animation & Homepage
IME Interactive Map & Station Detail View
Digital Board Design Best Practices
Liveboard Spec Sheets
Product Features
NYC Liveboard Network

Over the next 7 years OUTFRONT Media will be transforming the NYC transit system by adding tens of thousands digital advertising screens.

Station Deployments & Details
This microsite was creating to educate a user where the advertising screens are today and where they will be in the future.
Best Practices
Best practices are guidelines will help user become more familiar with designs for digital signage and more specifically how to design for sync content of three screens or more.
Spec Sheets
Spec sheets provide a user with the exact measurements of each type of board formation. It also provides a visual illustration to make it easier for users to understand the similarities and difference between each of these formations.

Branding Kit

In addition to designing many of the OUTFRONT digital products, I have defined a thorough branding kit so that any employee within the company can build a product and ensure it is always following brand guidelines.

Digital Brand Kit