This project is very close to me as it was a company that some friends and I decided to start together. We had very little understanding of the fashion industry, but we had a good sense of design, development, and general business.
Smiling is contagious and is an international form of expression that is understood around the world. What we do is incorporate parodies and art to make you smile, whether it be through a play on a beloved cartoon hero or through a comedic alteration that creates a nostalgic feeling. Our clothing not only conveys that feeling by its design but also by the type of fabric used. This is why we print all of our designs on high quality, comfortable clothing. Our goal is to make you happy.
Product Design
While at softheon I was also in charge of creating many of their print materials. These materials included datasheets, white papers, business card, folders, large format posters, infographics, and much more.
Hat Design
Product Design
While at softheon I was also in charge of creating many of their print materials. These materials included datasheets, white papers, business card, folders, large format posters, infographics, and much more.
T-Shirt Design
Product Catalog
Print Design
While at softheon I was also in charge of creating many of their print materials. These materials included datasheets, white papers, business card, folders, large format posters, infographics, and much more.
Clothing Tags
Print Design
While at softheon I was also in charge of creating many of their print materials. These materials included datasheets, white papers, business card, folders, large format posters, infographics, and much more.
Business Cards
Print Design
While at softheon I was also in charge of creating many of their print materials. These materials included datasheets, white papers, business card, folders, large format posters, infographics, and much more.
UX & Design
The design behind our coporate website was simple, we wanted to showcase the quality of our clothing and the message we are trying to get across which was "Keep Smiling". While creating this website I wanted to make sure the it followed the branding we used on our print materials as well. It was also important to create a ecommerce store that would flow seamlessly from our corporate website.